2005-08-15, 07:54
unbestechlich ![[Bild: icon_twisted.gif]](https://www.downhill-board.com/images/graemlins/icon_twisted.gif)
da bist aber die ausnahme![[Bild: smile.gif]](https://www.downhill-board.com/images/graemlins/smile.gif)
It's kind of an unwritten rule in the media; never divulge the depth of the swag (Stuff We All Get). I'm fond of breaking rules. Trek does swag better than anyone. Last year, they hooked up all of us media folks with a CDN$400 Lance 4 Watch - and a bunch of nice soft goods. This year every one of us received an embroidered Dakine Nomad pack, a Nike windbreaker, some Nike shades and gloves, two Trek jerseys, a pair of Trek shorts and socks, five pipers piping, and a Manitou jersey and t-shirt. They fed us well (the night I wrote this we ate at Umberto's La Trattoria - an excellent Italian place), stored us at the Westin and gave us tickets to ride the bike park every day on brand spanking 2006 bikes. Life as a journalist has some perks. Folks caught in binds like Martha Stewart often say, "I may be paranoid but that doesn't mean they aren't out to get me." My translation is, "I may have been generously swagged but that doesn't mean the product isn't good." Hopefully the truth serum (in this case wine and grappa from La Trattoria) won't get me uninvited next year, but if you don't see me reporting on the 2007 Trek/Fisher/Bontrager goodies you'll know I've gone too far.
da bist aber die ausnahme
It's kind of an unwritten rule in the media; never divulge the depth of the swag (Stuff We All Get). I'm fond of breaking rules. Trek does swag better than anyone. Last year, they hooked up all of us media folks with a CDN$400 Lance 4 Watch - and a bunch of nice soft goods. This year every one of us received an embroidered Dakine Nomad pack, a Nike windbreaker, some Nike shades and gloves, two Trek jerseys, a pair of Trek shorts and socks, five pipers piping, and a Manitou jersey and t-shirt. They fed us well (the night I wrote this we ate at Umberto's La Trattoria - an excellent Italian place), stored us at the Westin and gave us tickets to ride the bike park every day on brand spanking 2006 bikes. Life as a journalist has some perks. Folks caught in binds like Martha Stewart often say, "I may be paranoid but that doesn't mean they aren't out to get me." My translation is, "I may have been generously swagged but that doesn't mean the product isn't good." Hopefully the truth serum (in this case wine and grappa from La Trattoria) won't get me uninvited next year, but if you don't see me reporting on the 2007 Trek/Fisher/Bontrager goodies you'll know I've gone too far.